Digital Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

digital Marketing - Essay ExampleIn the past Clarks has overcome challenges such as volatile grocery store conditions, lack of financial flexibility as well as questionable planning and today, through large employment of digital marketing, Clarks is one of the largest private companies in the united kingdom and with massive global movement (Jones, 2012 p, 192-193).According to Tran (2012), Clarks products have a good reputation for high quality and are available in the latest fashions. The products have a good reputation for high quality and are available in the latest fashions. In the changing footwear industry, Clarks always comes with refreshing brands. The launch of online business has been a achievement for the company in building its international brand. Clarks has three main distinctive products that include the Desert Boot, Wallabee and abandon Trek. The main feature for Clarks habilitates is that they have unique comfort. Clarks designs and manufactures shoes that are uniquely styled, comfortable and of bountifulness quality. Its concept of comfort in footwear dates back to 1960 when the company designed the Moccasin-inspired Wallabee. It was the most comfortable shoe in the world. Today, the Wallabees and the iconic desert Boots still sell at the company stores.Today, Clarks shoes that classified into distinguishable categories. They include Clarks walking shoes, Clarks occasional(a) shoes as well as Clarks business casual shoes. thither are many other unstructured collections of shoes for men, women, boys and girls. The companys product line includes boots, slippers, sandals, casual and sport shoes as well as bags (Jones, 2012 p, 192-193).Digital marketing strategy had been a tantalize towards the realization of massive digital presence for the company. It all begun in 2010 after the appointment of the current CEO, genus Melissa Potter, who drove the re-organization of the companys business operations. Most importantly he launched online bu siness for the company, and it has made Clarks a